What's Keeping you from Showing Up?
Many of my coaching and marketing clients are taking a step back right now, looking at all they’ve accomplished this year, and evaluating the key goals they’re still striving to achieve before the clock strikes 2022. They want to know if their marketing strategy is smart and effective, and how they should best spend their time for results.
Many of these same people have social platforms, email lists, and robust communities that are already established. My answer for where they should focus? Show up consistently for those who have already raised their hand to say they want more from you!
So many business owners that ask me that question are not doing the bare minimum of showing up. And it’s a big reason why they’re not making new connections, cementing themselves as the expert in their space and generally thriving!
Building Awareness is Key
How will your people know you exist if you don’t consistently create that awareness? How will you help them even beyond the service you provide if you’re not reaching out to them?
Remember, they signed up for your emails and they followed you on social - this means they want to hear from you!
It’s a gift to have someone’s email address and the open invitation to connect with them in their inbox. Having their eyeballs on you on social media is an honor. Running a Facebook group or Mighty Networks full of like-minded people is a privilege and you GET TO show up as their leader.
You have an opportunity to engage them consistently by providing regular, helpful, valuable content.
So why aren’t you showing up?
My question for you is “Why?” Why are you not engaging, posting regularly and connecting in these places? What are the blocks you’re experiencing around this?
If you’re feeling like you simply don’t have the content, or know what to say, you can begin with simply sharing experiences. In addition to quite a year we’ve all just gone through (hello #2020,) you have years of experience of what you’ve witnessed and lessons you’ve gleaned that can help and serve your audience. Start there. Distribute value that they can use today!
If you’re struggling with staying consistent, reach out and get help strategizing ways to get into an efficient pattern of engagement.
I want to challenge you to look more deeply at what’s holding you back from showing up and creating consistency. You’ve got to work through that so you can make the progress you want to make in your business.
Here’s your invitation to re-engage. Choose the platform that you know you can be consistent with and that works and feels aligned for you. Commit to sharing on a regular basis, and see what happens!
The power of visibility and consistency
Recently, a woman came up to me in the grocery store, while my husband and I were grabbing food to feed a camper full of voracious teens in Maine. "Hey, are you Jodie Gallant?!" she asked me casually.
We began to chat and she said she found me on Instagram and then began to listen to my podcast. She thanked me for sharing my thoughts and some of my learnings so boldly. She too is a business owner and felt like so much resonated with her.
I have to admit I was both smitten that I was recognized and empowered that my efforts are making the impact that I’m striving for. Who knows where this new connection will lead!
You never know who you’ll connect with online, or in person, by simply putting yourself out there. It could be the right person at the right time, who comes out of the blue when you least expected, all because you continued to believe in yourself and to show up.
When you have moments like these, you learn the power behind your choosing to be visible, showing up on various platforms, and sharing your message. You might never know how it affects someone else, changes their life, or helps them to believe in themselves more. Just because you might never know, doesn't change the fact that it did all those things.
I’m grateful that new connection was willing to stop me and share her feedback. It invites me to keep going.
Now, it’s my turn to encourage YOU to keep showing up, whether someone stops you at the grocery store or not, you need to know that people are watching, people do see you, people need your message, business, and influence.
The world needs change makers and impactful leaders now more than ever and they’re waiting for YOU.
Keep going.
If you need a little encouragement, or to talk through some of these roadblocks, DM me on Instagram, or go ahead and sign up for a coffee and chat call with me. I can’t wait to connect with you!