Ep 38: Karen Bassett on Choosing Growth
Karen Bassett, along with her male business partner, is the visionary behind Wayfarer Coffee Roasters, which now has two amazing cafés in central NH, where she and Jodie both live. In addition, she and her husband work together to run two other restaurants (Laconia Local Eatery & Burrito Me).
Four years into the birth of her business, she hit a plateau of exhaustion, but battled up against an immense vision. She knew he needed support to take steps toward making her next level vision come to life, without burning out in the process. That’s when she began working with Jodie as a business coaching client.
Today, she joins Jodie to share her story. The conversation is fresh, inspiring, invigorating and relatable!
This episode covers:
Being more intentional and aligned with that you want to do in your business and not what others think you should do.
Identifying your core values and practicing them!
The tipping point that brought Karen to the decision to work with Jodie.
How her work on her personal brand had an impact on her business.
Karen’s evolution during her time as a member of Jodie’s Connect Mastermind program.
Karen’s essentials for showing up each day.
Where you can find Karen:
Learn more about her restaurants: