Why Your Vision Matters

What is your vision?  Have you ever been asked this about your business?  Perhaps you’re not even sure what this means.

A vision is a vivid mental image of what you want your business to be at some point in the future, based on your goals and aspirations.  This vision should give your business a clear focus and can stop you from heading in the wrong direction.  It is intended to serve as a clear guide for choosing current and future courses of action.

Why is this so important?  Well, although the individual details and focus may vary, all vision statements embrace the core ideals that give a business its shape and direction providing a road-map to where it wants to go.  It becomes the blueprint for success and a target on the horizon to strive for.

To get started on creating your vision statement

• Dream big and focus on success.

• Use the present tense.

• Use clear, concise, jargon-free language.

• Include passion and emotion.

• Align it with your business values and goals.

• Keep it brief.