JMG is closing. Here’s everything I want you to know.
I've started this email (now blog post) more times than I can count. Three months of opening a blank doc, typing a line or two, and closing the laptop. Not because I didn't know what to say - but because the weight of what I was saying kept stopping me.
So here it is. All of it.
JMG Marketing is closing.
After 15 years, 300+ clients, over $7 figures in revenue, 10+ employees, 10+ freelance partners, and 6 interns - I am stepping fully into my next chapter: EVP of Strategy for Integrated Marketing at Binnie Media, where I've been quietly building the strategy, operations, and business model for their CTV and integrated marketing division since earlier this year.
And yes - I've been doing both, under the radar, on purpose.
I needed to know it was real before I said it out loud to you.
Here's what I need you to hear first:
This is not a loss of faith. This is not burnout. This is not a pivot born from a hard season.
This is what it looks like when 15 years of work does exactly what it was supposed to do - it prepared me for something I couldn't have seen coming, and couldn't have been ready for, one single day sooner.
JMG was never just a business. It was a proving ground. A creative home. A living, breathing experiment in what's possible when you bet on yourself in your own backyard - while raising a family, showing up for a community, and refusing to play small or play pretend.
It generated multi-7-figure revenue. It created jobs and launched careers. It told the truth in rooms where people weren't used to hearing it. It built brands that mattered and relationships that outlasted any project.
It also broke me open in the most necessary ways. Every hard client. Every failed launch. Every hire that didn't work. Every invoice I had to chase. Every season I wanted to quit and didn't. That's the stuff no one posts about - and it's the stuff I'm most proud of navigating. Out loud. With you.
If you've been on this email list since 2018, or listened to all three seasons of To The Point, you know I never did this quietly. I told you when it was hard. I told you when I was scared. I told you when I was wrong. That was the whole point - not to perform success, but to actually share it.
And I need that same energy right now, because I want to be honest:
This transition has been one of the most layered, emotional, and intentional decisions of my professional life.
The grief is real. Not grief like something went wrong - grief like something you loved with your whole chest is changing form. JMG is not dying because it failed. It's completing because it succeeded. And those two things can both be true at the same time.
I also want you to know this: I thought about you in this decision. I worried about what this would mean for the people I've coached, collaborated with, and cheered for. I didn't want my next move to make you second-guess yours. I didn't want you to wonder if the dream you're building is worth it.
So let me be direct: It is. You are exactly where you're supposed to be. Keep going.
Now - here's what's actually happening:
→ JMG is winding down direct client projects through the end of 2026. (If you are an active or recent client and have any concerns please reach out to me directly. I promise to take care of you during this transition.)
→ I'm dual-riding JMG and Binnie this year as I wrap meaningful work and brand builds I committed to.
→ Through Binnie's team and JMG's partner network, I can still be a resource for your branding, marketing, and visibility needs - just in a different structure.
→ Leadership coaching and programming? That chapter turns inward for now, with the Binnie team as my focus. What comes after that - I'll know when I know.
→ WORK Lakes Region is not going anywhere. In fact, there's an expansion vision in development. More on that when it's ready.
My mission hasn't changed. The vehicle has.
Small business success. Local community growth. Brave leaders doing the real work. That's still it. That's always been it.
And because I can't close this without giving you something useful - because that's just who I am - here's what 15 years taught me that I hope sticks:
Talk about your real. Ask people about their journeys. Ask for help. Lean into support. Stop DIY-ing everything - it's not a badge of honor, it's a bottleneck. Meet people where they are. Slow down. Only you create the urgency you live by. Build systems that scale before you need them. Self-development is the highest ROI investment you'll ever make. And more recently - more deeply than ever - I believe we are always provided for in ways we cannot yet see.
I trust that. I've watched it work too many times to doubt it anymore.
Lean into your faith. Listen to yourself. You know more than you honor. And do the thing that feels brave and crazy - because that's the one that changes everything.
It always has for me.
This email list stays open through the end of 2026. If I can help you - share a resource, a shortcut, a contact, or just a coffee - reach out. I mean that.
To every single project, client, team member, freelancer, intern, coaching call, podcast guest, retreat attendee, live event, logo, website, brand strategy, print ad, and media buy - you were never just a line item. You were the whole point.
15 years of JMG. One of the proudest chapters of my 25+ year career.
With my whole heart,
Jodie
JODIE@JMG-MARKETING.COM
603-393-0188